Animotion Media Group Celebrates Major YouTube Milestone as The Fixies Reach 3 Million Subscribers on English Channel
Animotion Media Group announces a major global milestone for its flagship edutainment brand The Fixies: the official English-language YouTube channel has surpassed 3 million subscribers, reaching over 3 billion total views to date. This achievement underscores the brand’s sustained international popularity and long-term engagement with family audiences worldwide.
Strong momentum continues across other key markets. In the MENA region, the Arabic Fixies channel has demonstrated particularly dynamic growth. Launched a little over one year ago, the channel has already surpassed 35 million views, highlighting the brand’s strong resonance with regional audiences. This success was further recognized in 2025, when The Fixies was named the Best Kids’ Initiative of the Year at the BroadcastPro Middle East Awards.
The English YouTube channel of The Fixies is operated by WildBrain, a global leader in family entertainment. Commenting on the achievement, Jack Luckett, VP YouTube Network at WildBrain, said:
“Reaching these milestones is a testament to the universal appeal of The Fixies, the value of our longstanding partnership with Animotion and the strength of our WildBrain network in connecting kids with premium, broadcast-quality content. Working closely with Animotion Media Group since 2016, we’ve seen how educational content rooted in humour and curiosity can travel across cultures and languages, building long-term engagement with families around the world.”
The Fixies is an educational animated series about tiny creatures who secretly live inside machines and household appliances, helping children understand the basics of technology, physics, and problem-solving through fun, story-driven adventures. The series is primarily aimed at children aged 4–8 and is available in 33 languages, including English, Spanish, Arabic, and Chinese.
Commenting on the milestone, Valeria Korotina, Director of YouTube Distribution and Talent Partnerships, Animotion Media Group said:
“These milestones reflect not only the enduring strength of The Fixies as a global IP, but also the power of a well-executed YouTube and localisation strategy. Growing an educational brand to this scale across multiple languages and regions requires long-term audience understanding, consistent platform optimisation, and strong partnerships. Seeing The Fixies reach millions of families worldwide, and continue accelerating in markets like MENA, confirms that YouTube remains a core driver of sustainable global growth for kids’ content.”
About Animotion Media Group
Animotion Media Group is a UAE-based production and distribution company specializing in animated content for kids and family audiences. The company develops globally scalable IPs that combine entertainment, education, and strong character-driven storytelling, connecting with children across cultures and platforms.
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360° franchise management—spanning Content Creation, Audience Engagement and Global Licensing—our mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we produce such acclaimed series as The Snoopy Show, Snoopy in Space, Camp Snoopy, Teletubbies Let’s Go!, Yo Gabba GabbaLand!, Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14,000 half-hours, our shows reach kids and families everywhere, including on our YouTube network, which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm, WildBrain CPLG, represents our own and partner brands in every major territory worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).