Animotion Media Group Signs Music Deal with Vlad & Niki

Animotion Media Group has signed a music deal with one of the world’s most popular kidfluencers Vlad & Niki to distribute their music catalogue and develop the brand through music. Under the agreement, Animotion has secured the publishing and neighboring rights to all compositions featured across the brand’s video content.

The catalogue includes a broad range of music used in the Vlad & Niki universe, including songs performed by Niki and traditional children’s folk songs and instrumental themes. The deal creates new opportunities for music distribution, audio platform expansion, and further development of the brand’s presence beyond video content.

A global preschool phenomenon, Vlad & Niki is one of the highest-rated kids’ channels on YouTube, known for its energetic mix of live action, animation, and music, starring brothers Vlad and Niki in imaginative, fun-filled adventures. Since the launch on YouTube in 2018, Vlad & Niki has attracted more than 550 million subscribers and 248+ billion views worldwide, while averaging five billion monthly views on 32 channels translated into 18 languages.

“Music plays an essential role in building emotional connection with young audiences and extending the life of children’s brands across platforms,” said Oleg Troyanovsky, Head of Music at Animotion Media. “We are very pleased to add the Vlad & Niki music catalogue to our portfolio. This is a globally recognized brand with enormous reach, and we see strong potential for the catalogue across streaming services and digital music platforms.”

Sergey and Victoria Vashketov, co-founders of Content Media Group and Vlad and Niki’s parents, added: “We are excited to partner with Animotion Media Group. Vlad & Niki has become a global entertainment brand, and music is a key part of its identity and audience appeal. We look forward to expanding the catalogue’s reach and unlocking new opportunities together.”

This latest agreement further strengthens Animotion Media Group’s growing position in the kids’ and family music space, as the company continues to expand its portfolio of internationally recognized brands and audio assets.