Animotion Media’s flagship franchise, The Fixies, has won Best Kids’ Initiative of the Year at the ASBU BroadcastPro Middle East Awards 2025, highlighting the brand’s exceptional impact on children’s education and entertainment within the MENA region.
A cornerstone of Animotion’s Arabic-language portfolio, The Fixies has rapidly become one of the region’s beloved edutainment properties. Since the launch of the Arabic YouTube channel, the brand has achieved 28 million views in its first year, driven by content tailored for MENA families, including localized adaptations, culturally resonant storytelling, and engaging short-form videos. The franchise also maintains strong visibility across leading regional broadcasters and digital platforms, reinforcing its role as a trusted educational companion for young audiences.
With its unique blend of STEM learning, humor, and family-friendly adventure, The Fixies continues to inspire curiosity and hands-on learning among children — from classrooms and homes to live events and community initiatives. The recognition from BroadcastPro underscores how the brand has evolved into a regionally significant educational IP, supporting both early learning and cultural engagement.
"This award reflects the incredible support we’ve received from families across the Middle East," said Julia Nikolaeva, General Manager at Animotion Media. "The Fixies’ mission is to make learning fun, accessible, and culturally meaningful for kids in the region, and we’re proud that our work is being recognized here in MENA."
The BroadcastPro Awards honor outstanding achievements in broadcasting, production, and digital content across the Middle East and North Africa. Winning Best Kids’ Initiative of the Year marks a major milestone for Animotion Media’s regional strategy, celebrating the franchise’s positive influence on children’s learning, creativity, and imagination throughout MENA.
