Animotion Media Group has announced a new partnership with Active Merchandising, appointing the Germany-based licensing agency to represent its hit animated brand The Fixies across Germany, Austria, and Switzerland. The agreement covers all merchandising categories, including toys and publishing.
The partnership marks a strategic move as Animotion expands its international licensing efforts for The Fixies, capitalizing on the brand’s growing popularity in German-speaking markets. With over 390K subscribers on its German-language YouTube channel, The Fixies has already proven its appeal among children in the region.
“As we develop our international plans for Fixies licensing, one of the territories we have decided to focus on is Germany, on the basis of the success of Fixies' German language channel on YouTube,” said Jean-Philippe Randisi, Founder of bRAND-WARD and Consultant at Animotion Media. “Anita's experience, talent and creative mind are just what The Fixies need to conquer Germany off the screen."
Anita Van Esch, founder of Active Merchandising commented: " The Fixies is a great show that teaches kids how to fix ‘things’ in a playful way. With over 1,000 videos and shorts and more than 348 million views on YouTube, the German channel proves that it captures the interest of the target group aged 4 to 8. We are confident that the educational content and the clever but funny characters will attract potential partners to come on board."
About Animotion Media Group
Animotion Media Group is a UAE-based global content powerhouse specializing in children’s animation. With internationally recognized titles such as The Fixies, Tina & Tony, and BabyRiki, Animotion delivers compelling, educational, and entertaining stories across platforms. From series and feature films to YouTube content, Animotion’s mission is to inspire and educate kids through high-quality storytelling that resonates worldwide.
About Active Merchandising
Active Merchandising is a full-service licensing agency specializing in customized programs for brands across publishing, animation, entertainment, design, and digital. With extensive experience in the national and international licensing industry, the agency supports the entire process, from strategy development to partner acquisition and product launch, adding long-term value and visibility to every brand it represents.
About bRAND-WARD:
bRAND-WARD is a kids IP consultancy and Licensing Agency business helping IP owners/creators grow and monetise their IP globally. bRAND-WARD works with and for content producers, toy companies, digital studios, publishers, and all companies keen to expand their horizons. Created in 2019, the company is owned by Jean-Philippe Randisi, who held senior roles at the likes of Nickelodeon, ITV, Zodiak Kids/Banijay, Saban and Disney.